Grok · Grok Imagine · 15 Nov 2026
Grok Imagine moves into the main Grok chat, a day after reports that most of its team was cut
On Saturday afternoon the Grok Imagine account made its first post since 6 Nov, to say that image and video creation is "now live in Grok." A minute later the main Grok account said SpaceX's AI group is pulling more of its products into "one Grok experience." Imagine still works. What's changed is where you find it: on the product page, image and video are now a mode inside the chat. Nobody at the company has said what happens to the old Imagine screens, or commented on Friday's report that about 60 Imagine staff were laid off.
On this page
The editor holds Tesla and SpaceX shares. Supercharged Daily is independent and not affiliated with either company. Nothing here is financial advice.
We’re bringing more @spacexai products together into one Grok experience, so there’s one place to create, build and get work done.
— Grok (@grok) November 14, 2026
What was announced
At 1:33 p.m. ET on Saturday, 14 Nov (10:33 a.m. PT), @imagine posted: "Image and video creation now live in Grok. Just open Grok and start creating." That was all of it, two sentences with no link or video. The account's previous post was on 6 Nov, when it joked about the Starlink ad contest.
@grok quoted it 57 seconds later and gave the reason: one place "to create, build and get work done." Neither post names the other products being folded in, gives a date, or says anything about price, plans or regions.
What the official pages say now
SpaceXSI's Grok product page lists Imagine as one of four things you do inside Grok, next to Chat, Multi-agent and Search. It says you can "restyle, edit, and iterate without leaving the conversation," and that the chat "generates images, video, and code in the same thread." The specs it lists are images up to 2K and videos up to 15 seconds, and the feature list puts text-to-video at 720p.
The help docs were updated the day before the posts. The Grok overview, dated 13 Nov 2026, lists "Create images and video with Grok" as a core feature, and says paid SuperGrok plans draw "from a single weekly usage allowance you can spend however you like." The FAQ, also dated 13 Nov 2026, adds two things worth knowing:
- Every image and video carries a Grok watermark, there's no setting to remove it, and removing, altering or obscuring it is prohibited under the Acceptable Use Policy.
- 720p videos drop to 480p once you hit your tier's 720p cap.
The same FAQ says Grok Studio "is no longer supported" and points people to Grok Build. So Imagine isn't the first SpaceXSI product to lose its own screen.
What users report, and what I couldn't confirm
Users on Reddit started saying around 12 and 13 Nov that the Imagine tab had gone from Grok's sidebar on the web and in the apps. The blog RoboRhythms collected the reports. It says that on affected accounts grok.com/imagine now opens the normal chat with an Image and Video mode switched on, and 17 templates underneath. It also says SpaceXSI's status page listed Imagine as operational on 14 Nov. Some users say older creations aren't loading in their Library.
Those are user reports. The company hasn't described the new layout or said whether the old Imagine screens are closing. When I requested grok.com/imagine on Sunday morning it returned a normal page, but the app needs a signed-in browser, so I can't tell you what each account sees.
The week Imagine had
| Date (2026) | What happened | Status |
|---|---|---|
| 25 Mar | Musk: "The next Grok Imagine release will be epic. We are doubling down." (post) | Statement |
| Q1 | About 10 billion images and over 2 billion videos a month, per SpaceX's IPO prospectus | Company figure |
| 7 Aug | Image 2.0 ships as Quality Mode "on grok.com/imagine, and our iOS and Android apps" (SpaceXSI) | Done |
| 6 Nov | Starlink launches a Grok Imagine "big game" ad contest (post) | Running |
| 13 Nov | The Information: about 60 Imagine staff laid off, "a handful" left (my write-up) | Reported, no comment |
| 14 Nov | Image and video "now live in Grok"; more products going into "one Grok experience" | Announced |
Status column is my own label. "Done" means the company says it shipped.
Three months ago Imagine was getting its own feature launches with grok.com/imagine as the address. This week the address leads into the chat. As of 3:30 a.m. ET on Sunday, 15 Nov, SpaceX, SpaceXSI and Musk still hadn't said anything on X about The Information's layoff report. Saturday's posts don't mention it either.
My read
This is my interpretation, not anything the company has said. If The Information is right and only a handful of people are left on Imagine, keeping one creation surface inside Grok is cheaper than maintaining a separate one with its own templates, editor and Library. It also matches the direction The Information described, with people and compute moving to coding tools and Grok Bot.
For users, the practical change is the usage pool. The docs describe one weekly allowance shared across products, so a heavy video session comes out of the same budget as your chats. The FAQ dates that shared pool to a rollout in June 2026, when it replaced separate daily limits for each product. The 13 Nov docs update restates the rule; it does not say the pool itself changed this week. SpaceXSI hasn't published the per-product costs.
The Odyssey pledge still stands. Musk said in July that Grok Imagine would make a full-length Odyssey movie "before this year ends." As of 15 Nov, @imagine has posted Episode 1 and nothing more, and 46 days are left in 2026.
What to watch
- Which other "@spacexai products" go into the main app. Grok Build and Grok Bot are the obvious candidates, but neither post names them.
- Whether the old Imagine screens close for everyone, and what happens to saved creations.
- Any on-the-record comment on the layoffs.
- Whether Starlink's ad contest still runs on Imagine as described.
Do you want image and video tucked inside the chat, or did you prefer Imagine as its own app?
— Alex R
Sources: @imagine, 14 Nov 2026; @grok, 14 Nov 2026; SpaceXSI Grok product page (read 15 Nov 2026); Grok docs overview (updated 13 Nov 2026); Grok FAQ (updated 13 Nov 2026); SpaceXSI, Imagine Image 2.0; SpaceX 424(b)(4) prospectus; RoboRhythms (user reports, 14 Nov 2026); The Information via my 14 Nov write-up. Timeline table and analysis are my own. Embed: Grok (@grok) on X. Card photo: NOAA Emergency Response Imagery, early 2026, public domain, via Wikimedia Commons — the Starbase launch site, not a photograph of Grok Imagine.
